Unfortunately, at the very beginning, we were struck by a massive fire that destroyed our tire warehouses and caused significant material damage. However, this event did not break us; on the contrary, it strengthened our determination to persevere.

In addition to expanding its sales platform, MIKONA becomes a key business partner of the foreign company BARUM Continental s.r.o. Despite the misfortune that struck us in 1993, MIKONA continues to grow, establishing new retail stores in Bratislava, Prešov, and Zvolen.

We import Continental Group products to Slovakia and establish BARUM Slovakia s.r.o., a joint venture between MIKONA and BARUM Continental.

The year 1997 marked a significant milestone for MIKONA as we relocated to new, much more spacious premises in the village of Pruské near Púchov. Our expansion required larger warehouse facilities, which was a decisive factor for the move. During this period, we also experienced significant development in logistics and marketing. A new logo was created, along with the distinctive combination of yellow and blue colours, clearly representing our MIKONA brand with the slogan “tire sales and service.”

The year 2000 was a groundbreaking year for us in terms of significant business and marketing activities. It marked our first step towards expanding collaborations with business partners. However, our most notable achievement was organizing the 1st MIKONA Rally in the heart of Bratislava, marking our debut in motorsport.

We took on the role of organizer and promoter of the event and established the Automotoklub AMK MIKONA, which oversaw the entire execution. The rally attracted 52 teams from Slovakia and neighbouring countries, including the Czech Republic, Poland, and Hungary. The event was supported by an extensive advertising campaign on Slovak television and other media, and it was held under the patronage of the President of the Slovak Republic.

In the 2nd MIKONA Rally Bratislava, we built on the experience and popularity gained from the previous year, contributing to the even greater success of this project. A total of 71 teams participated in the competition, coming from Slovakia, the Czech Republic, Poland, Hungary, as well as Austria and England. The AMK MIKONA team, consisting of Janusz Kulig and Emil Horniaček, achieved an outstanding 1st place finish.

MIKONA celebrates the 10th anniversary of its founding. The celebrations culminate with the opening of the largest tire shop and service centre in Slovakia, located on Rožňavská Street in Bratislava – the MIKONA TIRE HOUSE.

And so, we arrive at the 3rd MIKONA Rally. A total of 72 teams participated in the competition. With an initial difficulty coefficient of 1, this edition marked a significant milestone as it was included in the FIA European Championship series.

In 2004, MIKONA achieved a significant milestone by obtaining the ISO 9001 quality certificate for MIKONA and the RW TU certificate for MIKON, coinciding with the launch of a new production line at the mixing plant. This year was notable not only for these certifications but also for MIKONA’s continued expansion. We expanded our portfolio to include the sale of SUBARU vehicles, becoming not only a dealer of this renowned brand but also its official importer.

By entering a new field – car sales – MIKONA expanded its activities into the neighboring Czech Republic. Following an acquisition, we established ourselves as MIKONA Auto, focusing on the sale and service of OPEL vehicles. This year, we also broadened our portfolio with another Japanese brand – SUZUKI – including full-service offerings.

We began the construction of an industrial park in Púchov, where we established new administrative offices with a cafeteria and, most importantly, large-capacity central tire warehouses. This marked the launch of our logistics and warehousing business. Our central warehouse supplies not only our retail stores but also thousands of other customers across Slovakia.

The year 2007 was a year of celebration for MIKON and MIKONA, as both companies marked their 15th anniversaries. To commemorate this milestone, a gala evening was held at the new Slovak National Theatre, culminating in a performance of Swan Lake.

MIKONA expands its business into a new segment – tourism. The company develops its activities at SKI CENTRE KOHÚTKA, located near Púchov, on the Czech-Slovak border in the Javorníky mountain range.

MIKONA enhances its portfolio with a new division – MIKONA ENERGETIKA, focusing on renewable energy sources. As part of this division, we began operating two photovoltaic power plants, actively contributing to environmentally friendly solutions and sustainable development.

We celebrate 20 years of presence in the market. Over these two decades, MIKONA has established itself as a stable and diversified company, steadfastly upholding its core values of quality, professionalism, and tradition.

We launched the e-shop mikona.sk, offering a wide range of tires along with a convenient online booking system for services. This step enables customers to easily shop and arrange the necessary services directly from the comfort of their homes.

https://www.mikona.sk/

As the importer of SUBARU vehicles, MIKONA received the NEW SALES RECORD AWARD and the SALES AWARD from SUBARU CORPORATION, recognizing its achievements among SUBARU importers in Europe. These awards are a testament to the strong partnership between MIKONA and SUBARU and acknowledge MIKONA’s proactive approach to developing the brand.

MIKONA received the prestigious Slovak Business Superbrands Award, recognizing the brand’s unique position in the Slovak market and its contribution to business development in Slovakia. This distinguished title reflects acknowledgment of MIKONA’s impact on fostering business growth and highlights the trust the brand has built among its customers. The award is granted only to companies that excel in quality and demonstrate a positive approach to customers. For us, it serves as a testament to our steady growth and professional approach in our field of business.

MIKONA celebrated its 25th anniversary by once again defending its award for a new sales record and achieving the highest sales growth among SUBARU importers in Europe. On a global scale, MIKONA retained its position in the TOP 10 SUBARU importers with the highest year-over-year sales growth.

MIKONA, as the importer of SUBARU vehicles, once again defended its award for a new sales record and achieved the third-highest year-over-year sales growth among SUBARU importers in Europe. Globally, MIKONA retained its position in the top ten SUBARU importers with the highest sales growth, confirming its strong market position and success.

This year marked the launch of significant investments aimed at supporting further development and growth in Slovakia as well as in neighbouring markets. Additionally, the acquisition of the prestigious AAA Certificate, the highest credibility rating according to the Bisnode model, further solidifies MIKONA’s reputation in the business world.

As the importer of SUBARU vehicles, we have been awarded the New Sales Record for the third consecutive time. This achievement coincides with the opening of a new MIKONA retail store in Žilina, further strengthening our expansion in the Slovak market.

We acquired nearly 5 hectares of land at 129 Vajnorská Street and began renovating the premises to accommodate sales operations and the largest tire warehouse in Bratislava. At the same time, we relocated the SUBARU showroom and service centre from Rožňavská Street to the newly renovated historic building of the former power plant.

To mark MIKONA’s 30th anniversary, we completed our largest acquisition to date, taking over a significant portion of the Best Drive tire and auto service franchise network. This strategic step strengthens MIKONA’s position as the market leader in the tire industry segment.

We celebrated MIKONA’s 30th anniversary at the Radošinské naivné divadlo, together with our partners and employees, marking this milestone with gratitude and shared success.

Stability represents the robustness and core foundations of the company, which have proven resilient through multiple crises and extraordinary events.

Profit serves two essential purposes: reinvestment into further activities and acting as a reserve for extraordinary situations and events.

Partnership with key companies is not only crucial for survival but also for ensuring successful operations in the years to come.